Pernod Ricard TR launches Amsterdam activation

Pernod Ricard Travel Retail launched a series of interactive consumer experiences at Amsterdam Airport Schiphol over the festive period to showcase its luxury brands.

Chivas, The Glenlivet and Martell were showcased in the dedicated activation

The Golden Beacon Project provided a dedicated space for Chivas, The Glenlivet and Martell for consumers to learn more about each brand’s heritage and character.

Trained staff members were also available to deliver tastings and provide information about the various products in each range.

The Glenlivet space focused on the craftsmanship that goes into each expression, accompanied by a presentation of vintage tools depicting details of the distillation process.

Meanwhile, Chivas offered an education area with specific displays for Chivas Made for Gentlemen and Chivas Regal Extra.

Martell Premier Voyage was placed at the centre of the space with a decanter of limited edition eaux-de-vie encased in a conceptual glass capsule.

Furthermore, guests were granted the chance to purchase The Glenlivet Corgarff limited edition – a single cask bottling only available at Schiphol – as well as the use of an embossing machine to personalise their purchases.