Feeney’s marks UK launch with pop-up

Quintessential Brands has launched Feeney’s Irish Cream Liqueur in the UK, simultaneously opening a London pop-up bar to promote its Irish whiskey portfolio.

The Soho Shebeen, located at 26 Greek Street, celebrates the launch of Feeney’s, as well as Liberties and The Dubliner Irish whiskeys, with a themed floor for each. A Feeney’s lounge is open on the ground floor, a speakeasy-themed Dubliner pub on the first floor, and a gothic, rock-inspired Liberties space on the second.

The pop-up is open to the public for six nights: 5-7 and 11-13 November. A first drink is free, with cocktails subsequently priced at £5 each.

Feeney’s Irish Cream Liqueur is a blend of Irish grain whiskey matured for at least three years, and dairy cream. A key marketing message is that it takes just 24 hours to deliver the cream from dairy to distillery, “delivering a fresh, luxurious taste”.

Feeney’s is available now in more than 700 Tesco stores nationwide and from 31Dover.com at an RRP of £12.50 for 70cl.

Earlier this year, Quintessential Brands set out its ambition to grow its presence in global travel retail.