William Grant takes on Russian Standard Vodka

William Grant & Sons UK is set to welcome a new vodka brand into its spirits portfolio – Russian Standard Vodka.

William Grant & Sons UK will represent the entire Roust vodka portfolio in the UK

The new addition is part of Roust International, which represents William Grant & Sons UK portfolio in Poland and Central Europe, and unites the full Roust portfolio in the UK market.

“Roust is one of the world’s leading vodka producers and we look forward to continuing a successful partnership to achieve our ambitious goals,” said Chris Mason, managing director UJ, William Grant & Sons.

“Russian Standard Vodka is an excellent fit within our existing portfolio, complementing our current brands.

“This partnership will ensure that William Grant & Sons UK has the strongest vodka portfolio offering with authentic brands that are differentiated within the category including: Russian Standard Vodka, Green Mark and Żubrówka.”

Russian Standard Vodka is the number one premium vodka in Russia and has grown to one million nine-litre cases in the UK, representing a 12% share of the vodka market since launching in 2007.

William Grant & Sons UK will be representing Russian Standard Vodka in the UK from 1 January 2016.

“Roust is delighted to consolidate our vodka portfolio in the UK with William Grant & Sons UK; we look forward to the continued rapid growth of Russian Standard vodka and our wider vodka portfolio here in the UK under the stewardship of the William Grant & Sons UK team,” commented Roustam Tariko, Roust chairman and owner.

“We believe our powerful brands in conjunction with William Grant’s own strong portfolio of brands will deliver accelerated volume and market share growth in the UK.”