‘Gender neutral’ makeover for Warner Edwards Gin

British gin brand Warner Edwards has introduced a new “gender neutral” design across its portfolio of four gins, as it increases its bottling capacity in the UK.

The new packaging boasts an illustrative bottle, with “beautiful typography” and a wax dipped closure.

It is hoped the makeover will “reinforce the brand’s premium credentials, authentic heritage and personality” while also delivering “clearer standout on shelf in retail”.

Furthermore, the Warner Edwards range – which comprises Harrrington Dry Gin, Elderflower Gin, Rhubarb Gin and Sloe Gin – has also expanded production capacity to over 50% to 1,000 bottles per day.

“The new packaging has been months in the planning and we are absolutely delighted with the result,” said Tom Warner, co-founder of Warner Edwards Gin.

“Our mission from conception has been to make uncompromisingly great premium British gin which is crafted with the utmost attention to detail, from the superiority of our Arnold Holstein still to the sourcing of home grown ingredients for our flavoured gins.

“The sophisticated and stylish design really shouts our quality credentials and our unique personality as well as being more gender neutral to appeal to both men and women.”

Warner Edwards recently announced listings with Marks & Spencer, John Lewis and Booths in the UK.