The Antiquary Scotch unveils new-look bottle

Tomatin Distillery has refreshed the packaging of The Antiquary blended Scotch whisky brand to attract a younger demographic.

The new packaging was designed by Pocket Rocket Creative to accompany the “iconic” diamond cut bottle shape

The brand – which is one of the oldest Scotch Whisky brands in the category – now has a “taller, sleeker, and more sophisticated packaging” designed by Pocket Rocket Creative to accompany the “iconic” diamond cut bottle shape.

Del Sneddon, lead designer on the Antiquary Project, said: “The distinctive bottle of The Antiquary with its unique facets has charmed many for decades. We decided to enhance its form further by creating a bespoke label that follows the geometric shape of the front face and also improves standout.

“More detailing and calligraphy within the label was also added to premiumise the design and cleaner typography for the brand name was introduced to bring it up-to-date. The outer cartons proudly depict The Antiquary’s distinguishing contours for ultimate impact.”

New labels and packaging for The Antiquary, along with its 12-year-old and 21-year-old expressions, were trialled in Chile last year and will now be rolled out worldwide to include the brand’s key markets in France, Portugal, Russia, Angola, UK and the USA.

Jennifer Masson, marketing manager for Tomatin, said: “The Antiquary has been around since 1888 and, particularly in the UK, is known as the blend that ‘my Grandfather used to drink’.

“We want to challenge that perception and give this deserving institution a new lease of life. The new packaging will attract a wider, and younger, demographic without distancing our existing customers.”