Hankey Bannister Scotch undergoes redesign

International Beverage has redesigned the exterior packaging of its blended Scotch whisky Hankey Bannister to highlight the brand’s 250-year heritage.

Hankey Bannister’s cartons have been given a facelift to communicate the Scotch whisky brand’s heritage to consumers in Africa, Russia and Eastern Europe

The redesign is part of an ongoing strategy to bring to life the story of the brand’s two founders – Beaumont Hankey and Hugh Bannister.

Two different cartons have been designed for Hankey Bannister Original (red)and Hankey Bannister 12 Year Old (blue), although both feature a gold foil motif.

Lynne Buckley, brand manager for Hankey Bannister, said: “We believe that this striking new pack works brilliantly in communicating Hankey Bannister’s substance with style brand story, whilst also reflecting the exceptional quality of the whisky.

“There is huge demand in the global marketplace for a blended whisky that combines a high quality product with a distinctive brand story and, with Hankey Bannister, we are spoiled on both counts. Our founders provide us with a rich brand proposition. And whilst there may be a 250 year age gap, the qualities they stood for – tradition, craftsmanship, originality, sophistication and style – are all completely relevant for modern-day whisky drinkers.”

Hankey Bannister Wine & Spirits Co was first established at Johns Street in London in 1757. The whisky received its first Royal Warrant under King George V, but is also said to have been a favourite of Prince Regent William IV and Prime Minister Sir Winston Churchill.

The whisky is a blend of single malts from International Beverage’s five distilleries – Old Puleteney, Speyburn, anCnoc, Balblair and Balmenach, as well as Lowland grain whisky.

The new packs will be rolled out across Africa, Russia and Eastern Europe in June 2014.