Cocktail company in equity crowdfunding bid

The founders of mail-order cocktail company Shaken are seeking to raise £120,000 to expand their business, in return for a 10% equity share in the company.

Shaken has already raised more than £60,000 from investments made through Seedr

Created by Mark Jennings, Alex Heeton and David Varela in 2013, Shaken sends subscribers premium spirits and ingredients to create five drinks – two classic cocktails, two contemporary cocktails and an extra shot of the neat spirit to enjoy neat.

Subscriptions start at £24 for one month with gift packs also available in three-month, six-month and 12-month sign-ups.

The firm has already met half its target through online investment platform Seedrs and is offering fans of the service a stake in the company if they invest at least £10.

It hopes to use the money to extend its cocktail kits to hotel mini bars and major retailers.

“We are on a mission to be the most trusted voice in the world of cocktails at home,” commented Mark Jennings, CEO and co-founder of Shaken.

“Through raising this investment, expanding our sales and marketing efforts, we plan to spread the word further about our fantastic kits and deliver them to more cocktails aficionados.

“We are excited to take Shaken to the next level, with the support of our investors and Seedrs.”