New Rémy CEO implements ‘ambitious’ board reshuffle

Rémy Cointreau, owner of Rémy Martin Cognac and Bruichladdich Scotch whisky, is to undergo a board reshuffle as its new CEO implements an “ambitious and bold” group strategy.

Valerie Chapoulaud-Floquet has been tasked with turning Rémy Cointreau’s severely declining sales and profits around

Valérie Chapoulaud-Floquet, who was confirmed as the new group CEO yesterday (27 January), is to appoint a new management team to “optimise the group’s agility and responsiveness”.

As such, Rémy Cointreau’s executive committee has been increased from six to 12 members, with the addition of new managing directors for the markets brands (EMEA, Americas, Asia and global travel retail), and for the brands (House of Rémy Martin, Louis XIII and Mount Gay, Liqueurs and Spirits, Bruichladdich and The Botanist).

The changes come at a tumultuous time for the group, which saw profits slip by 46.9% in 2013/14 as austerity measures in China impacted sales of its flagship Cognac.

François Hériard Dubreuil, chairman of the board, said: “The strategic plan presented by Valérie Chapoulaud-Floquet is both ambitious and bold – it heralds a new era in the history of the Rémy Cointreau Group.

“Valerie owns all the invaluable qualities and experience to strengthen the Group’s leadership in the high-end spirits sector and to continue its international expansion.”

Chapoulaud-Floquet was appointed group CEO in June last year, following the departure of Frédéric Pflanz who spent just three months in the role.