Martell celebrates 300 years with HK pop-up

In celebration of its 300^th anniversary, Martell has launched a pop-up space at Hong Kong International Airport (HKIA) that will run until the end of February.

Martell is celebrating its 300th anniversary with a pop-up in Hong Kong International Airport

Travellers through HKIA will have the opportunity to experience a multi-sensory introduction to the French “Art de Vivre” through the means of craftsmanship, gastronomy and tasting.

Situated in Terminal 1’s North-side Departure East Hall, the pop-up will celebrate Martell’s heritage with tastings of Martell Chanteloup Cognac paired with foie gras, Chinese calligraphy and Cognac-sprayed wooden olfactory mementos.

At the centre of the display will be the Martell Premier Voyage – an exclusive expression made from 18 eaux-de-vie ranging from 1977 to 1868 aged in 300-year-old oak casks and enclosed in a specially-commissioned work of art by French artist, Bernar Venet.

Furthermore, visitors will also have the chance to purchase two exceptionally rare 300^th anniversary limited edition Cognacs – the Martell XO 300^th Anniversary Limited Edition 700ml bottle and the Martell XO 300^th Anniversary Limited Edition 700ml and 10cl.

Those who choose to buy either expression will be entered into a prize draw for the chance to win a trip to France.