Bundaberg official rum of Cricket World Cup

Diageo’s Bundaberg rum brand has signed up to become the official partner of the International Cricket Council for next year’s Cricket World Cup.

As part of the partnership with the ICC Cricket World Cup 2015, Bundaberg Rum products will be supplied at a number of Cricket World Cup venues.

‘We are delighted to be partnering with the ICC Cricket World Cup 2015 and supporting Australia’s biggest summer of cricket with Australia’s favourite rum,” said Adam Ballesty, marketing director for Diageo Australia.

“As friends get together to watch their teams at home, at pubs or in venues across the country compete for cricket’s crowning glory we hope they celebrate every special moment with a Bundaberg rum.”

Diageo recently defended its partnerships with Formula One, which it sponsors through its Johnnie Walker and Smirnoff brands, amid calls to ban alcohol promotion at sporting events.