Award-winning Consequent Vodka targets home sales

Frankfurt-based TJ Beverages has introduced its organic Consequent Vodka to the German market, where its owners see consumer demand for smaller brands.

First launched this summer, Consequent Vodka is currently being rolled out across Germany and Austria supported by a “clever” social media marketing campaign.

The brand is being positioned as a super-premium cocktail vodka in a bid to “push vodka out of the Red Bull section to show you can really make proper drinks with it”.

Distilled seven times and filtered through charcoal, silver and quartz, Consequent Vodka, which is produced under contract at an organic distillery in Latvia, is described as “smooth tasting but with character”.

Consequent Vodka will feature at next week’s TFWA exhibition in Cannes. The brand was also recently awarded three medals The Spirits Business‘ The Vodka Masters 2014, including a Master in the Premium category, Master in the Europe category and Gold in the Smooth category.

A full list of The Vodka Masters 2014 winners can be found in the October issue of The Spirits Business magazine. The results will be published online next week.