William Grant unveils Warninks White liqueur

William Grant is readying to launch a new addition to its advocaat range in the form of a white chocolate and mint flavoured vodka liqueur, Warninks White.

Suitable to be consumed neat or mixed with lemonade, the launch of Warninks White will be supported by social media and advertising campaigns, which will run across off-trade markets throughout next month.

“The off-trade liqueurs and specialities market is worth almost £500m and accounts for 13.3% of the spirits category,” commented Paul Curry, brand manager for Warninks at William Grant & Sons UK.

“This promising growth comes as consumers become more experimental with flavour profiles, and pre-Christmas, when the core brand sees its sales spike, is an ideal time to launch a new, unique product that will boost sales in the off-trade.

“We know that as individual flavours, white chocolate and mint are hugely popular and we are confident that the combined flavours will be an attractive proposition for drinkers and shoppers.

“We’re expecting this launch to create the kind of excitement the grocery market needs to ensure consistent year round sales opportunities for retailers.”

Warninks White will be available in Asda stores throughout the UK from 23 October at an RRP of £12.99.