The Arran Malt unveils provincial makeover
By Becky PaskinIsle of Arran Distillers has redesigned the packaging for its core range of single malt Scotch whiskies to better communicate the brand’s provenance.
The Arran Malt’s makeover has been inspired by the island’s natural landscapeThe for key expressions in the Arran Malt range – 10-,12-,14-year-old and Lochranza Reserve, have been given individual colours that “mirror the landscape on the Isle of Arran”.
Euan Mitchell, Isle of Arran Distillery managing director, said: “We’ve gone for a modern feel but kept some of the classic design cues such as the copper edging as these are our classic single malts which our loyal followers will recognise.
“We feel very lucky to call such a beautiful place home. It offers us so many perfect conditions for making top quality whisky and as so many of our expressions are inspired by the legends and landscapes of Arran, it makes sense that the packaging does too.”
All four whiskies in the core range are non-chill-filtered and made without caramel colouring.