Glenmorangie unveils crowd-managed whisky

Glenmorangie has unveiled what it claims is the world’s first crowd-managed whisky, Taghta, created through its Cask Masters programme.

Glenmorangie Taghta has been created with the input from whisky fans across the globe over the past 18 months

The limited edition, of which 12,000 bottles will be exclusively available to the brand’s registered Cask Masters across the globe, has been created in collaboration with Glenmorangie whisky fans from more than 30 countries over the past 18 months.

Launched in March 2013, the Cask Masters programme has invited members of the public to help influence every stage of bringing a new single malt to market: from the whisky itself, to its name, packaging design and photography.

Fans also voted that Taghta, meaning ‘the chosen one’ in Gaelic, should be officially unveiled in the Scottish Highlands.

“No other whisky has ever had consumers involved in all stages of the creation process,” said Dr Bill Lumsden, director of distilling and whisky creation at Glenmorangie.

“We are immensely proud of the final product. Taghta is a ground breaking, complex, rich whisky inspired and created with our fans for our fans. The result is an innovative blend of traditional craftsmanship and modern influences.”

Glenmorangie Taghta is described as having a flavour of salt, caramelised oranges and lemons, olives, oak, chocolate and dates.

Bottled at 46% abv, the expression is exclusively available to registered Cask Masters at a price of £69.99.