Purity releases second ad with Joel McHale

Swedish vodka brand Purity has released its second advertisement starring US comedian Joel McHale.

Joel McHale has starred in the second advertisement in Purity vodka’s biggest marketing campaign to-date

It was revealed in July this year that McHale, star of Community and The Soup, would be fronting the brand’s biggest marketing campaign to-date.

Titled Crafted Spirits with Joel McHale, the series follows McHale’s journey to discover alternative craftsmen through a series of comedic, documentary-style videos.

The first advertisement in the campaign saw McHale steal a US$500k truck from Icon, a custom car builder in San Fernando Valley.

In this second advertisement, McHale travels to Canada to visit luxury tailor David Tan, of Garrison Bespoke, to understand how the brand’s bulletproof suits are made.

Click on the link below to view the advertisement.