Bloom Gin partners with Fentiman’s for RTD
Quintessential Brands has partnered with Fentiman’s to create a Bloom Gin and Rose Lemonade ready-to-drink (RTD).
Bloom Gin and Rose Lemonade is the second RTD from the British gin brandFollowing the launch of Bloom Gin & Tonic in 2012, the group has worked closely with soft drink manufacturer Fentiman’s to create the new serve.
Fentiman’s existing Rose Lemonade was chosen by Quintessential to complement the floral notes found in Bloom Gin.
Kate Harrison, international brand manager for Bloom Gin, said: “Due to the encouraging sales of Bloom Gin & Fentiman’s Tonic, we were delighted to be working with Fentiman’s again to launch this unusual yet highly appealing variety. We have found that our delicate and floral gin appeals to female drinkers and feel sure that this new variety will be a popular purchase for summer picnics, parties or just keeping in the fridge at home.”
The RTD will be available in both the on- and off-trade, at an RRP of £3 for 275ml.
