Deep Eddy Vodka to open Texas distillery
By Becky PaskinDeep Eddy Vodka has been given a cash injection of US$13 million to open a new distillery that will double its current production by the end of the year.
Deep Eddy Vodka expects to double its production with the opening of a bespoke distillery in Austin, TexasA group of unidentified investors have backed the Texas-produced vodka brand as it continues to expand and build upon its 250,000 annual case sales.
The group, founded by beverage entrepreneurs Chad Auler and Clayton Christopher in 2010, intends to open a distillery and tasting room in southwest Austin later this autumn.
The new distillery will allow Deep Eddy Vodka to exceed two million case sales per year.
Eric Dopkins, CEO of Deep Eddy Vodka, said: “As we invest in marketing and expansion, Deep Eddy Vodka continues to gain momentum as brand awareness grows. We are proud of the teamwork between Deep Eddy and our distributor partners as well as the response from consumers who appreciate our vodkas.”
The brand is available in four varieties: straight vodka, Ruby Red grapefruit-infused vodka; Cranberry-infused vodka and Sweet Tea Vodka.
The range is available in four sizes, including 50ml, 750ml, one-litre and 1.75-litre bottles.
Deep Eddy is currently available in 49 states. “While Deep Eddy Vodka has grown to national levels, we’re committed to our Austin roots,” said Clayton Christopher, co-founder of Deep Eddy Vodka. “Austin is our home, we work here, we live here, and it’s a priority to grow our business and contribute to the local economy.”