Aberlour whisky gets global marketing push

Pernod Ricard’s whisky and gin arm Chivas Brothers has unveiled a new global marketing push for its Aberlour Scotch.

Chivas Brothers has revealed a new global marketing campaign for its Aberlour Scotch whisky

The new campaign has been launched to “highlight the artisanship” behind the single malt collection.

Featuring across print and online, the campaign carries the tagline “made from experience”.

Alongside this, Chivas Brothers has enlisted nature photographer David Maitland to capture how Aberlour is made, taking microscopic pictures of the rock, water and wood involved in the whisky creation process.

A new brand logo that “reinforces Aberlour’s core values of skilled craftsmanship and prestige” has also been created to coincide with the campaign launch.

The logo depicts two main elements which form Aberlour whisky: water from Speyside’s springs and an oak tree representing the whisky’s sherry cask aging process as well as its “ancient roots”.

“With the global appetite for crafted single malt whiskies showing no sign of abating, we feel it’s the right time to bring Aberlour to a wider audience,” said Nikki Burgess, international brand director for Aberlour.

“We believe the new campaign really brings the charm of the distillery and the skills of our master distiller to life and we are confident that it will resonate with discerning malt drinkers around the world who are looking for enriching, authentic and unique whisky experiences.”

A new website – aberlour.com – has also been launched to support the new campaign.

Famed nature photographer David Maitland has been enlisted to support new campaign with a series of microscopic images depicting elements involved in Aberlour’s production