Woodford Reserve opens bar at Fort Knox

Brown-Forman is marketing its Woodford Reserve Bourbon to US troops by opening a bar at Fort Knox in Kentucky.

Kentucky Bourbon Woodford Reserve has opened a bar at Fort Knox military base

The bar and lounge, which launched last week, is the first of its kind to open on a military base in US history.

Impressed by the number of soldiers passing through the army base on a regular basis, Brown-Forman took advantage of its existing relationship with Fort Knox to market its leading Bourbon brand.

The Woodford Reserve Room, which features a granite bar and old Bourbon barrels, will serve as a meeting and functions space at the military facility. The space may also be used as a base to promote safe drinking practices amongst US soldiers.

If successful, Brown-Forman may look to establishing similar lounges with other military bases around the US.

The drinks group has partnered with Fort Knox for the past five years through a series of live music events held for the US military.