Russian Standard unveils new campaign

Russian Standard Vodka has unveiled its new international advertising campaign, which launched in the UK last Saturday (28 May) on Sky Sports during the UEFA Champions League final.

The new international campaign conveys Russian Standard Vodka’s new communication platform, “Vodka as it should be”, driven by a positioning and brand vision crafted by Russian Standard Vodka’s founder, Roustam Tariko, who created the brand in order to share his passion for the authentic Russian vodka with the world.

The creative is described as “a sensual journey of discovery”, conveyed in a series of dramatic close-ups shot by director Howard Greenhalgh and his team.

Jonathan Stordy, CEO of Russian Standard Vodka International, said: “‘Vodka as it should be’ is a bold brand message, demonstrating the vision of Roustam Tariko; to share with the world what authentic Russian vodka should taste like. Not all vodkas are created equal, and in helping consumers to understand how pure, premium vodka really should taste, we simply tell the true story about our wonderful brand.”