Stoli gears up for Brighton Pride
This summer, Stoli Vodka has launched a UK-wide LGBTQ+ community campaign centred on Brighton Pride 2026.
Said to be the brand’s largest on-trade activation to date, the nationwide campaign features the UK debut of Stoli Halapeño and the introduction of Stoli Ginger Beer, along with dedicated wholesale activation, national retail support, and a Brighton city-wide hospitality programme.
The brand has established itself as an ally of the LGBTQ+ community through global Pride collaborations and charitable initiatives, including a partnership with the Harvey Milk Foundation.
Its efforts also include limited edition packaging and campaigns that celebrate ‘authenticity, equality, and self-expression’.
In July, Stoli launched a series of activations as part of its inclusivity programme, which will culminate in the main event, Brighton Pride 2026, from 1 to 3 August.
Stoli Halapeño is at the heart of the celebration. Its official UK launch will be accompanied by a comprehensive on-trade activation package, including branded T-shirts, coasters, and shooter glasses.
The flavoured vodka is recommended in serves such as the Spicy Passion and the Bloody Mary-inspired Spicy Mary Shooter.
Stoli Ginger Beer will be featured in all main Brighton Pride festival bars throughout the weekend, serving as the official mixer for the Stoli Mule.
Stoli’s investment extends beyond the festival site with a dedicated Stoli By The Sea activation at Booker Brighton. Inspired by Brighton’s seafront, this installation will feature a bespoke floor-standing display unit, branded deckchairs, and parasols.
The vodka brand will also operate the official cocktail bar at the VIP Pavilion in Preston Park.
Furthermore, the brand will collaborate with several renowned venues across Brighton, supporting both LGBTQ+ establishments and hospitality operators. These venues include R Bar, Revenge, The Cleveland Arms, and The Chimney House.
During Pride weekend, Stoli will participate in the St James’s Street Party by hosting a dedicated branded bar serving a menu of signature cocktails and Ginger Beer.
Stoli has also created a limited edition Cheers to Pride bottle, available throughout the summer at major grocery partners, including Tesco, Sainsbury’s, Waitrose, and Morrisons.
Selene Cakmak Rathee, marketing director at Amber Beverage UK, Stoli’s UK distributor, said: “Brighton Pride provides the perfect stage to showcase everything Stoli stands for. This campaign is about much more than introducing Stoli Halapeño; it’s about investing in our customers, supporting our hospitality partners and celebrating a community that has been part of the Stoli story for decades.
“By bringing together wholesale, retail, on-trade activation and immersive consumer experiences, we’re creating a campaign that delivers meaningful value across every channel while reinforcing our continued commitment to the LGBTQ+ community.”
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