Mission Craft bottles Pickle-Rita
California-based ready-to-serve (RTS) brand Mission Craft Cocktails has turned an April Fool’s joke into a bottled pickle-flavoured Margarita.
A twist on the classic Margarita, the cocktail is made with premium Tequila from Productos Finos de Agave, orange liqueur, fresh lime, agave nectar, and briny dill pickle.
It sits at 25% ABV and comes in a 375ml bottle.
“What started as an April Fools’ joke quickly became one of the most requested cocktails we’ve ever dreamed of,” said Mission Craft Cocktails founders Amit Singh and Marcin Malyszko.
“When we teased a spiked pickle cocktail last April, we expected a few laughs. Instead, people flooded our inboxes asking where they could actually buy it. We couldn’t leave the pickle lovers hanging, so we got to work creating the Pickle-Rita.”
The RTS cocktail joins the brand’s Margarita portfolio alongside Classic, Jalapeño Pineapple, Strawberry, Watermelon, and Tamarind varieties.
Mission Craft Cocktails Pickle-Rita debuted on National Tequila Day on 24 July on the brand’s website for US$12.99.
It will be available in the US from Total Wine & More, Costco, and Ralph’s in autumn.
Mission Craft Cocktails uses locally sourced ingredients from California and actively supports the communities from which these ingredients come.
Through its ‘One Bottle = One Meal’ programme in partnership with Feeding America, the brand has provided funding for 1,675,924 meals for those in need. They are on track to reach the goal of funding 2 million meals by the end of 2026.
Pickle has emerged as a trending flavour this year.
Mixer brand Three Cents released its pickle-flavoured soda in the UK last month. Additionally, Pantalones Tequila teamed up with TGI Fridays UK in May to launch a Margarita Maynia menu, featuring the signature Pickle’ Rita cocktail.
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