Hennessy Cognac: High resonance
This summer, Hennessy Cognac stands at the heart of music-filled celebrations, from Bad Bunny’s world tour to Notting Hill Carnival.
Nothing brings people together quite like warm days, music and refreshing cocktails. Summer is the season of celebration where longtime friends reunite, and new friendships are forged.
After serving as the official Cognac of the 2026 Brit Awards in February, Moët Hennessy’s flagship Cognac dives into summer by championing shared occasions as it continues its musical journey at some of London’s most memorable events – making sure each occasion is worth an unforgettable polaroid moment.
As the official global presenting sponsor of Bad Bunny’s Debí Tirar Más Fotos (‘I should have taken more photos’) World Tour, Hennessy joined the Latin artist at Tottenham Hotspur Stadium for two nights of high spirits on 26 and 27 June.
The partnership, which launched in November 2025, brings together Cognac and Puerto Rico: two territories rich in pride, heritage, and resilience, for a worldwide celebration. The collaboration is not only an ode to legacy but represents the power of community, marking a new chapter in Hennessy’s musical journey by connecting different genres, locations, and generations.
In London, the moment extended far beyond the stage, shining a spotlight on the sounds and culture that continue to influence the city’s nightlife, culinary, and creative scenes. Fans attending the Debí Tirar Más Fotos World Tour at the stadium were able to enjoy a trio of bespoke signature cocktails: vibrant and fruity Hennessy Mango, fruity and bittersweet Hennessy Paloma, and zingy Hennessy Mule. Each serve was designed to complement the night’s energy and spirit, with Hennessy VSOP Cognac at its heart.
Hennessy also brought the essence of Puerto Rico to some of London’s most iconic venues outside the main event. On 26 June, NT’s Loft in Hackney hosted a surprise performance by Chuwi, the official support act of the tour, marking the Puerto Rican group’s first UK concert.
Other notable events included a Hennessy x Debí Tirar Más Fotos hub at Cubana, a Latin American bar in Waterloo, which featured a Hennessy snow cone stand on the terrace and Bad Bunny’s music playing late into the night.
“Naturally, Hennessy partnering with the Debí Tirar Más Fotos World Tour is an extension of our commitment to championing music culture. What makes this London moment feel particularly
special is the community that’s already here,” says Julie Nollet, managing director of UK and Ireland at Moët Hennessy. “London’s Latino culture is thriving – it’s been built over generations. Being able to celebrate that in this city is something we’re genuinely proud of.”
Fresh from the Puerto Rican celebration, Hennessy is set to return to Notting Hill Carnival on the bank holiday weekend from 29 to 31 August for its third consecutive year.
Hennessy’s musical journey extends far beyond 2026. It is part of the Cognac brand’s long-standing relationship with music and culture, which has evolved over more than 260 years.
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