Luxardo launches decaf espresso liqueur
Italian producer Luxardo has released a ‘first-of-its-kind’ decaffeinated espresso liqueur exclusively for the US market.
The decaf liqueur removes caffeine from traditional espresso cocktails, creating new opportunities for enjoying coffee-based drinks.
It aims to provide the same flavour experience as Luxardo Espresso Liqueur, but without caffeine.
Matteo Luxardo, global export director at Luxardo, said: “Espresso is not simply a flavour profile. It is one of the most defining expressions of Italian culture. Our responsibility as a family producer is to preserve that authenticity in everything we create.
“Innovation is never about moving away from tradition; it’s about finding new ways to express it. Creating a decaffeinated version of our espresso liqueur allowed us to stay true to tradition and our quality standards while expanding the ways people can enjoy espresso cocktails to their liking in a modern context.”
To create the new liqueur, decaffeinated Arabica beans sourced from Brazil, Vietnam, and Uganda are roasted and ground, then infused for 25 days to replicate the flavour of freshly pulled espresso shots.
This process extracts essential oils and creates a rich body, resulting in ‘an authentic’ espresso-forward profile.
The final product contains 0.4mg of caffeine and an ABV of 27%. It features notes of cocoa, a subtle sweetness, a medium body, and a balanced finish, ideal for both professional bartenders and home bars.
Brian Radics, chief marketing officer at Hotaling & Co, Luxardo’s import partner in the US, commented: “For years, espresso cocktails have been one of the most in-demand serves on menus, but there has never been a true decaf solution behind the bar. As consumers increasingly seek to extend café-style moments into the evening without the effects of caffeine, the decaf liqueur provides a cocktail-ready solution.
“Espresso Liqueur has been the fastest-growing product in the US Luxardo portfolio. We believe consumers and bartenders will respond similarly to our new decaf offering and embrace decaf cocktails as part of their cocktail programmes and at-home occasions.”
Luxardo Decaf Espresso Liqueur is now exclusively available in the US at select retailers, including BevMo!, Total Wine & More, and Eataly, as well as at on-trade accounts and online from Luxardo and Hotaling.
The 750ml bottle has a suggested retail price of US$29.99.
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