Ben Lomond Gin evolves bottle design
Loch Lomond Group-owned Ben Lomond Gin has taken the next step in enhancing its sustainability credentials by unveiling a ‘bold’ new bottle design.
The new look is the brand’s latest evolution as it continues to strengthen its presence across the on-trade and retail sectors.
It has been designed with sustainability, visual impact and practicality for bartenders in mind, while retaining the distinctive identity that has become synonymous with the Ben Lomond Gin range.
Andrew Jack, group marketing director of Loch Lomond Group, said: “While the spirit inside the bottle remains the same award-winning Ben Lomond Gin that people know and love, we saw an opportunity to evolve how the brand shows up on shelf and behind the bar while ensuring the bottle works just as well for bartenders as it does for consumers.”
To increase functionality for bartenders, the bottle now features a smaller cork with a premium light wood finish and engraved logo detail, wrapped in a PVC capsule. The updated closure allows speed pourers to be easily fitted, supporting house gin listings and making the bottle more practical for high-volume bar environments.
Another key feature of the redesign is the move to lighter-weight glass, improving sustainability while maintaining the premium feel of the bottle.
New embossed detailing has also been introduced to enhance tactility and strengthen the visual connection to the brand’s signature diamond motif.
Jack added: “We have worked hard to strengthen the sustainability of our packaging while also enhancing the bottle’s premium stand-out and tactile quality. Crucially, by light-weighting the bottle, we’ve unlocked meaningful cost efficiencies – savings we’re already passing on to our customers through price and promotion to support them.”
The bottle’s four-sided diamond shape remains central to the design, reflecting Ben Lomond itself, which was once known as Beacon Mountain, and reinforces the brand’s connection to the landscape that inspires its spirits.
The label design has also been subtly refined, introducing a cleaner, more contemporary finish. Premium paper stock, foil accents and gloss detailing elevate the overall presentation and improve shelf visibility.
The new packaging is being rolled out now ahead of a busy summer, which will be headlined by the brand’s presence as the official gin of The Open (12-19 July) at Royal Birkdale, where the new bottles will feature throughout the Ben Lomond Gin Garden.
“We’re excited to put the redesign centre stage this summer with a full activation at The Open,” Jack commented. “It’s the perfect moment to celebrate the next chapter for Ben Lomond Gin as the brand continues to grow following the opening of Luss Distillery.”
The full Ben Lomond Gin range retails for £29 (US$39) per bottle.
All expressions are available to purchase online via the Ben Lomond Gin and Luss Distillery websites, while the Original Gin is listed in key retail partners including Waitrose, Asda and Tesco stores in Scotland.
Meanwhile the flavoured range is available from Luss Distillery, Scottish Asda stores, Amazon, and specialist spirits and on-trade retailers.
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