Three Cents spotlights ‘intense’ fizz in new campaign
Bartender-founded Three Cents has unveiled a campaign that seeks to reinforce its commitment to being ‘the most intensely carbonated’ premium mixer.
The Three Cents range of sodas and tonics is highly carbonated, with its new campaign celebrating the brand’s commitment to delivering ‘intensity in all its facets’, from carbonation and flavour to taste and variety.
This ethos is reinforced by the tagline ‘Never Still’, which alludes to the brand’s vow never to settle in its pursuit to create a best-in-class drinks experience.
The Intense to the Last Sip campaign launched with a hero film directed by Sweden’s Carl Sundemo, which focuses on the drink’s intense carbonation.
Set in a Mediterranean town, locals treat flying bottle caps as something ordinary, owing to Three Cent’s level of carbonation. The visual of a cap flying off a bottle is used across the campaign.
George Bagos, general manager and co-founder of Three Cents, said: “Our ‘Never Still’ mindset reflects our passion for exceptional mixers and relentless pursuit of innovation. We’re committed to supporting bartenders’ creativity and offering consumers a quality mixer that provides an intense fizz, right until the last sip.
“Three Cents was founded to deliver mixers that elevate drinks and inspire experimentation, and we’re excited to share this new vision of the brand with the world.”
The rollout of the campaign will unfold through a mix of outdoor placements, bespoke installations, a high-production TV ad, digital amplification, cinema presence, and targeted below-the-line activations.
In addition to the campaign, Three Cents is celebrating the Paloma throughout May, which is known as Paloma Month.
The brand is also preparing for a new product launch to follow its Fig Leaf Soda debut in 2024, with details to come soon.
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