Sir Edmond Gin teases new summer serves
Dutch gin brand Sir Edmond has partnered with bartenders to reimagine classic cocktails and create new summer serves.
With reimagined classics, the brand aims to position itself at the forefront of evolving summer drinking culture, where ‘versatility increasingly shapes how both consumers and bartenders approach gin.’
According to the brand, in Europe, there is a growing trend towards lighter, more sessionable drinks, ranging from Spritz-style cocktails to Highballs.
Bourbon vanilla-infused Sir Edmond Gin is tapping into summer cocktail trends with a new range of signature serves.
This includes ‘refreshing’ cocktails such as the Flamingo Spritz and Lychee Lace, which tap into the increasing demand for lighter, approachable drinks.
Velvet Paloma, on the other hand, offers a fresh take on the classic Tequila-based serve, swapping the spirit for gin. It is said to combine citrus freshness with a smooth, aromatic vanilla finish.
While The Sir Edmond Sour and Vanilla Negroni offer twists on classics, the brand’s signature The Rebel is said to step outside the box with a contemporary interpretation of gin-based drinks.
The new range aims to demonstrate gin’s continued relevance in cocktails while offering accessible, versatile serves.
Sir Edmond Gin will release recipes and related content for these serves, collaborating with leading bartenders as summer approaches.
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