No.3 Gin tours London with Martini bus
Berry Bros & Rudd-owned No.3 London Dry Gin is putting a playful twist on the British afternoon tea tradition with a Martini tour on board a double-decker bus.
The No.3 Gin Afternoon-Tini Tour will combine London’s most iconic sights with a selection of miniature Martinis and a playful take on afternoon tea this month (May).
As part of No.3’s Martini Mastered campaign, the Afternoon-Tini Tour seeks to reimagine how and where a Martini can be enjoyed.
Guests will begin their evening at Berry Bros & Rudd – the St James’s Street home of No.3 London Dry Gin – with a refreshing twist on the brand’s Perfect Martini, the Long Martini Spritz.
From there, they will board the No.3 Martini Bus.
As they take in the sights of some of London’s most famous landmarks, guests will sip their way through a curated menu of three tea-inspired mini Martinis, each paired with an afternoon tea spread.
Hosting the journey will be No.3 London Dry Gin’s global brand ambassador, Alicia Stark, who will act as Martini conductor for the evening.
Stark said: “The Martini is the world’s most iconic cocktail, but it’s also one of the most personal. With the Afternoon-Tini Tour, we wanted to take it out of the bar and into the city – adding excitement and theatre, showing the playfulness and versatility of this classic in an unexpected setting.”
Along the route, she will share the stories, rituals and nuances behind the cocktail.
The tour will conclude at one of London’s top bars, where guests will be served a final, full-sized Martini.
The No.3 Gin Afternoon-Tini Tour will take place over two sittings on 14 May 2026, with tickets priced at £85 (US$116) per person and available to purchase via www.bbr.com/no-3-gin-events.
Guests are invited to arrive at Berry Bros & Rudd for their allotted start time, with the experience concluding at the Four Seasons Park Lane, where the final cocktail will be served.
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