Ex-Suntory manager joins ABUK as marketing director
Spirits distributor Amber Beverage UK (ABUK) has strengthened its leadership team with the appointment of Selene Cakmak-Rathee as marketing director.
Cakmak-Rathee joins ABUK from Suntory Global UK, where she most recently served as marketing manager for the company’s Scotch portfolio.
She is said to bring 25 years of experience in the food and drinks industry to her new role as marketing director of ABUK.
Before joining Suntory, Cakmak-Rathee worked at Edrington UK, where she led marketing for American whiskeys and mixables.
She has allegedly played a significant role in enhancing the market position of global brands, such as Maker’s Mark, through innovative campaigns and strategic brand development.
Cakmak-Rathee also has extensive experience in brand management and innovation, having collaborated with major international companies to create high-impact marketing strategies that drive commercial success in the competitive UK market.
“I am thrilled to be joining Amber Beverage UK at such a dynamic time for the business,” she said. “ABUK has an incredible range of brands, and I see a massive opportunity to further elevate their presence in the UK market.
“I am passionate about creating marketing strategies that not only build brand love but also drive long-term sustainable growth. I look forward to working with Pavel [Verblyudenko] and the diverse and talented team at ABUK to deliver world-class execution for our owned and partner brands.”
Cakmak-Rathee’s appointment highlights ABUK’s commitment to enhancing its brand presence and marketing excellence as the company continues to expand its portfolio, which includes both owned brands and third-party agency brands.
Pavel Verblyudenko, managing director at ABUK, said: “We are delighted to welcome Selene to Amber Beverage UK at such an important stage in our growth. Her depth of experience across the UK spirits market, combined with her strong track record of building brands and engaging consumers, makes her an outstanding addition to our leadership team.
“Selene’s expertise will be instrumental as we continue to strengthen our portfolio and elevate the way we connect with our customers and partners.”
Earlier this month, ABUK appointed former Noblewood Group UK manager Nick Duncan as its new sales director.
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