Drinks Bureau cocktail taps into fruit-led beer trend
Pre-mixed cocktail brand The Drinks Bureau has combined its award-winning Margarita with an ‘easy-drinking’ lager to create the UK’s first canned alcoholic Lagerita in the grocery sector.
Described as ‘the lovechild’ of a zesty Margarita and a crisp lager, the ‘playful’ new serve has been crafted in collaboration with Powder Monkey Brewing Co.
The launch has been timed for barbecue season, picnics and summer football gatherings, and is available from today (27 May) in 240 Morrisons stores nationwide.
The 4% ABV 330ml Lagerita has been built for ‘laid-back sipping’, and is described as light, sessionable and ‘dangerously easy’ to enjoy.
It is crafted with lager, Mexican agave spirit, and lime juice.
The launch taps into a growing trend for fruit-led beers in the UK, with fruit lager sales up by 21.3% year-on-year, according to Alpine Online Ltd analysis of NIQ data in the 52 weeks to 18 April 2026.
To mark the launch and to celebrate the upcoming 2026 Fifa World Cup, The Drinks Bureau is also serving up its Lageritas with ‘a side of mischief’.
Through an in-store Morrisons ‘scan-to-win’ giveaway, shoppers will have the chance to win one of more than 100 Lagerita beer hats, which allow for hands-free drinking.
The competition will run from 24 June to 14 July.
Frankie Snobel, founder of The Drinks Bureau, said: “We set out to make the ultimate easy-going summer sipper – something fun enough for cocktail lovers but still familiar for fruit beer fans. And I couldn’t resist celebrating the launch with cheeky beer hats – I don’t do subtle.”
The Drinks Bureau’s Spicy Margarita was crowned Taste Master at the 2024 Pre-Mixed, RTD & Hard Seltzer Masters.
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