Bruichladdich creates RTDs with Whitebox
Ready-to-drink (RTD) brand Whitebox has partnered with Islay whisky distillery Bruichladdich to create a four-strong canned cocktail range.
The RTDs include a Dry Martini and a White Negroni made with The Botanist Gin, which is made at Bruichladdich Distillery.
The Martini sits at 33.9% ABV and is designed to be stored in the freezer, while the Negroni is canned at 21.8% ABV.
A Whisky Sour is made with Bruichladdich’s Classic Laddie expression and is canned at 19% ABV.
The Penicillin, meanwhile, features the distillery’s heavily peated whisky, Port Charlotte, combined with honey, ginger and lemon. The RTD has an ABV of 22.5%.
Gareth Brown, global marketing director at Bruichladdich, said: “The ready-to-serve category has evolved significantly, and there’s now a clear opportunity at the premium end for products that genuinely reflect the quality of the underlying spirit.
“What’s exciting about this range is that it allows us to showcase The Botanist, Classic Laddie and Port Charlotte in a completely new context, without compromising on flavour or integrity.
“Working with Whitebox was critical. Their understanding of cocktail structure and balance, combined with our focus on ingredient provenance and distillation, has enabled us to create drinks that feel authentic to both worlds.
“We are known for our innovative approach to spirits, and in our 25th anniversary year, this has the potential to add a new chapter to our story.”
Founded by bartenders Ben Iravani, Pietro Collina, Josh Rennie, and Alex Lawrence, Whitebox focuses on classic cocktails.
The brand doubled its revenue in 2025, reaching £4.1 million (US$5.44m).
Rennie added: “We turn down almost every collaboration opportunity, so for us this had to be about more than putting a name on a can. With Bruichladdich, there was a genuine alignment around quality, provenance and doing things properly.
“There’s historically been a disconnect between distilleries and the RTD category. Most RTD products are made far away from the source of the spirit. What we’re doing is bringing those worlds back together.
“The category is evolving quickly. Consumers are becoming more discerning, and there’s less tolerance for products that don’t deliver on quality.
“If someone orders a Martini, it has to taste like a Martini. That sounds obvious, but it’s something the category hasn’t always got right. What we’ve done here is focus on precision and recognisable flavour – you can taste the botanicals, the peat, the citrus. That’s what brings these drinks closer to a proper bar serve.”
The initial release will be limited to around 5,000 cans of each RTD. The cans will be available for £6 (US$8) each from Bruichladdich Distillery or for £20 (US$27) for a four-pack from its website.
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