Whisky Hammer establishes Hong Kong base
Online auctioneer Whisky Hammer has opened a new operations site in Hong Kong, which will allow it to better support its clients in Asia.
The new base follows the implementation of an operating site in the Netherlands last year, which was the company’s first in mainland Europe.
The Hong Kong site was created in partnership with 13 Degrees Wine Cellar, a climate-controlled full-service storage provider based in the city.
Daniel Milne, co-founder and CEO of Whisky Hammer, said: “Opening in Hong Kong is a natural next step for the business following our expansion into Europe last year. Partnering with 13 Degrees allows us to offer a seamless, locally supported service to clients across Asia and to continue building on the service we offer globally.
“The expansion comes ahead of the planned launch of our new iOS and Android app, where we plan to use the technology to further streamline the customer experience and seamlessly connect our growing network of operational hubs.”
The Hong Kong site will offer local services such as bottle consignments, valuations and client consultations. Additionally, it will reduce logistical barriers for collectors and sellers in Asia looking to access and utilise its online auction platform.
Daniel founded Whisky Hammer with his brother Craig Milne in 2015. The company is based in Aberdeenshire, near Speyside in Scotland.
The company is said to serve thousands of customers globally and runs monthly global auctions that offer rare and collectable bottles.
The launch of a Hong Kong hub is part of the brothers’ plan to accelerate global growth, with the city regarded as a key market for whisky collecting and investment.
Joseph Luk, managing director of 13 Degrees, added: “We are delighted to partner with Whisky Hammer as they expand into Asia.
“Their reputation in the global whisky auction market aligns strongly with our commitment to providing world-class storage and client services. This collaboration brings added convenience and confidence to collectors across the region.”
In 2024, Whisky Hammer opened a bonded warehouse service in Singapore to make it easier for its buyers in Asia to participate in the monthly auctions.
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