Vinexpo expands focus to Americas
Vinexposium has evolved its US show to encompass the entire Americas region when it returns to Miami in April.
For its 2026 event, Vinexpo America will be known as Vinexpo Americas. The change was made to reflect the show’s focus on the region, serving as a ‘central business platform connecting North, Central and South America, as well as the Caribbean’.
Vinexpo Americas will be held on 29-30 April at the Miami Beach Convention Center.
Like its flagship sister show Wine Paris in France, the Miami event will also feature its Be Spirits and Be No concepts under one roof. Be Spirits unites spirits, beer, cider, sake and mixology in one area, while Be No is dedicated to the alcohol-free category.
“Miami brings together the right decision-makers from across the continent in one focused environment,” said Grace Ghazalé, director of international events at Vinexposium.
“For global producers, at a time when sourcing strategies are being recalibrated, maintaining visibility in the US market is critical, while leveraging Miami’s position to develop distribution opportunities across neighbouring markets.”
For the 2026 edition, 15 countries are confirmed to participate, including Argentina, Austria, Chile, France, Georgia, Germany, Italy, Japan, Lebanon, Republic of North Macedonia, Poland, Portugal, South Africa, Spain and the US.
The Academy also returns in 2026 with a programme designed to explore challenges and opportunities in the wine and spirits industry across the Americas. Content will be delivered in two formats: in-depth one-hour masterclasses and 30-minute Quick Talks offering concise perspectives on market trends and business strategy.
The programme will feature Americas-focused data from IWSR, alongside discussions on key market dynamics.
Last year’s Vinexpo America – its first in Miami – welcomed 2,106 participants from 46 countries. More than 40% of attendees came from Latin America and the Caribbean.
Meanwhile, last month’s Wine Paris fair recorded a 28% increase in US trade visitors, the show organiser highlighted.
“In a geo-economic and political environment marked by regulatory adjustments and shifting trade dynamics, the industry needs structured platforms that provide clarity and continuity,” added Rodolphe Lameyse, CEO of Vinexposium.
“The United States remains a central market for the global wine and spirits industry, while Latin America and the Caribbean continue to gain strategic importance.
“Through its international portfolio, Vinexposium is committed to supporting long-term commercial engagement across the continent.”
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