Three Sixty launches zero-sugar energy drink RTD
Schwarze und Schlichte-owned Three Sixty has introduced a new ready-to-drink (RTD) option made with a sugar-free energy drink.
Three Sixty Vodka & Energy Drink Zero Sugar is touted as Germany’s ‘first’ vodka RTD variant featuring a sugar-free energy drink.
The new product in a white can joins the brand’s Vodka & Energy RTD, which, according to Nielsen data, sold 3.9 million cans in 2025 with a 35% increase in volume.
Tim Hotfiel, senior brand manager of Three Sixty Vodka, explained: “Vodka and energy is one of Germany’s most popular long drinks. With this launch, we are introducing the first RTD variant with sugar-free energy drink and once again underlining our ambition to actively help shape RTD trends.”
The sugar-free RTD is available in 330ml cans at 10% ABV nationwide in German retail, with a recommended retail price of €2.89 (US$3.35).
In addition to the classic energy drink variant, Three Sixty offers a range of flavours, including passion fruit, dark berry, açaí, and lemon.
The brand’s selection also features RTD cocktails like the Espresso Martini, Pornstar Martini, and the new Skinny Bitch Cocktail.
In 2025, Three Sixty was the best-selling premium vodka in Germany by sales for the fourth consecutive year.
Last month, the brand secured new retail listings with Ocado and Sainsbury’s in the UK.
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