Stoli relaunches canned ginger beer
Stoli Group has relaunched its non-alcoholic ginger beer with a reformulated recipe that emphasises natural flavours.
The new recipe features ginger, chilli, lemon juice, and caffeine from coffee beans for an energy boost, aligning with contemporary cocktail and non-alcoholic consumption trends.
Stoli launched its ginger beer in 2014 as a premium mixer designed for the Stoli Mule cocktail.
The product has enjoyed significant success over the years, with approximately 70–80% of its sales coming from mixer applications.
In 2025, the company conducted experiments with tasting notes, enhanced the packaging and branding of its ginger beer, and tested activation practices in key markets.
The positive feedback from trade partners confirmed the strategic decision to focus on natural ingredients.
Andrey Kuhtin, regional marketing director at Stoli Group, commented on the company’s plans for the year: “The 2026 strategy prioritises distribution expansion and trade visibility across off- and on-premise channels. Proven tactics include cross-merchandising alongside Stoli Vodka to increase basket size.
“Bundled promotions feature simple Mule recipes where regulations permit. Cocktail bar menus strategically highlight Stoli Mule serves, supported by bartender engagement.”
The newly formulated ginger beer is set to roll out in global markets during the second and third quarters of 2026.
Marina Troyanovskaya, CMO of Stoli Group, commented on the global rollout: “In 2025, Central America, the Caribbean, Switzerland, the Baltic states, and Nordic markets delivered strong performance.
“Stoli targets nearly a 3x increase in ginger beer volumes in 2026. We’ll focus expansion on Southern Europe, including Italy and Spain, alongside APAC markets such as China.”
Earlier this year, two US entities of Stoli Group filed motions to convert their bankruptcies into Chapter 7 liquidations.
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