Spy X Vodka names UK distributor
Polish vodka Spy X has partnered with The Whisky Brokers Associates to launch in the UK as part of the brand’s international expansion.
After launching in premium hospitality environments across Portugal, Hong Kong, and Macau, the vodka is now entering its next growth phase by expanding into the UK.
Vanda Everke, co-founder of Spy X, said: “The UK is a natural next step for Spy X. We have been deliberate in selecting partners who understand both ultra-luxury positioning and disciplined brand building. The Whisky Brokers Associates share our commitment to quality, provenance, and long-term vision.
“From ingredient selection to resting time and bottle design, every element of Spy X was built to what we call a bullet-proofed standard of quality and taste – a principle subtly reflected in the bottle’s distinctive markings.”
Owned by the Portuguese company Spy Manor, the spelt-based vodka is distilled using multi-column distillation, produced and bottled in Poland.
The Whisky Brokers Associates will introduce Spy X through its online platform and established trade network, supplying five-star hotels, bar programmes, sporting hospitality venues, and private members’ clubs across the UK.
Thomas Silk, founder and director of The Whisky Brokers Associates, commented: “We are incredibly excited to welcome Spy X Vodka to our premium portfolio. Having witnessed their exceptional growth in major global hubs like Hong Kong and Portugal – particularly within the world’s most luxurious five-star restaurant and hotel chains – we knew they were the perfect fit for our collection.
“Spy X brings a level of sophistication and prestige that aligns with our mission to provide the UK market with only the finest spirits. It is also a natural addition to our business model, sitting seamlessly across both our online platform and our valued trade partnerships.
“From five-star hotels and refined bar programmes to leading sporting hospitality venues and private members’ clubs, Spy X Vodka complements the calibre of establishments we are proud to supply. We look forward to building on their international success and introducing this exceptional vodka to the UK.”
The brand has also caught the attention of British TV presenter and wine and spirits expert Olly Smith.
Smith described the vodka’s aromatic profile as “diamonds rolled in white pepper,” emphasising the vodka’s ability to deliver “long-lasting complex flavours without sacrificing purity”.
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