Spirit of Barcelona: MG Destilerías
MG Destilerías’s recently relaunched ready-to-drink range brings the taste of the Spanish city to any occasion, with 12 delectable flavours.
Consumers are increasingly gravitating towards brands that provide not only convenience and exceptional natural flavours but also reflect their identity.
In parallel with choosing a fashion brand, their ready-to-drink (RTD) choice is becoming a form of self-expression.
Launched in 1987, MG Spirit was Spain’s first RTD brand, made in Barcelona. With its 2025 relaunch, the brand adopted a fresher, unmistakably subtropical look that aligns with growing demand for pre-mixed serves and lifestyle brands.
Designed for creative, restless and curious consumers seeking to make a statement with their drinks choices, MG Spirit RTDs elevate vodka, rum and gin with vibrant colours and energy. The brand offers a collection of spirits-based serves at 5.5% ABV, catering especially to those who enjoy socialising and meeting new people.
MG Spirit comes in 12 sparkling and refreshing flavours made with natural juices and sodas, including exotic passion fruit, juicy blueberry, sweet cherry, tangy grapefruit, and its newest offering, Strawberry Mojito with mint and rum. For those looking to indulge in classic serves, MG Spirit offers Gin and Tonic, and a classic Mojito. Each flavour showcases the vibrant Spanish flair in convenient 275ml single-serve bottles.
The brand elevates the experience of socialising with friends by offering a stylish way to enjoy drinks without the need to mix or purchase multiple ingredients. Even in larger groups, everyone can easily choose their preferred flavour without any hassle. With a lower ABV, each serve allows for indulgence in moderation; all that is needed is a bottle and a glass.
MG Spirit is already available in more than 20 countries, including Chile, Mexico, the United Arab Emirates, Hong Kong, Spain, and Cuba. The new packaging will be officially revealed at ProWein Düsseldorf from 15 to 17 March 2026, initiating an international rollout across Europe, the Middle East and Asia. The vibrant new bottles will be available in packs of 24 bottles, with each cocktail priced at approximately €2 (US$2.75).
“We are confident that MG Spirit will thrive in its mission to bring quality RTD to European markets,” says Manu Giró de la Iglesia, CEO of MG Destilerías. “With its premium quality, affordable pricing, bold packaging, and the widest range of flavours in the market, we can cater to young people’s desire to enjoy a convenient, low-alcohol, and naturally tasty drink. We forecast MG Spirit to become the fastest-growing brand of our portfolio in Europe.”
MG Spirit dares people to ‘show your spirit’ by standing out with their individual personality in all colours of the rainbow and raising a bottle to the city of Barcelona.
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