Rémy V debuts to disrupt white spirits category
Cognac house Rémy Martin has unveiled Rémy V, a modern white spirit distilled from 100% French grapes and crafted to empower a new generation of drinkers.
Rémy V is said to represent a contemporary shift in white spirits.
Distilled on the lees in traditional copper pot stills and bottled at 35% ABV, the spirit is marked by bright fruit, floral notes, and a smooth finish.
“Remy V celebrates a fresh kind of confidence and invites consumers to show up boldly, celebrating their individuality in all the ways they choose to express themselves – including the cocktails they enjoy,” said Tonia Mancino, vice-president of luxury brands, Rémy Cointreau.
The spirit, which is crystal clear when poured neat, offers aromas of vibrant fresh fruit layered with notes of rose, violet, and vine flower on the nose, while subtle fruity and floral flavours with hints of citrus and mint can be located on the palate.
Rémy V is recommended served chilled to ‘let its fresh, floral character shine’.
The brand also offers a signature serving suggestion, The Rémy V Drop – a fruit-forward cocktail made with four raspberries muddled into a shaker, joined by 45ml Rémy V, 15ml Cointreau, 15ml lemon juice and 15ml of simple syrup, all shaken together with ice before being fine-strained into a coupe or Martini glass and garnished with a lemon twist.
It’s V you
The brand has partnered with creator and storyteller Tefi Pessoa to debut the launch campaign for Rémy V, called It’s V you.
In addition, Pessoa has designed an exclusive limited edition collection of summer accessories inspired by the spirit’s expressive, fruit-forward character.
“It’s V You is about owning your truest self,” said Pessoa. “Rémy V feels like that friend who hands you the mic – playful, confident, a little dramatic in the best way – and reminds you that you are the one setting trends and breaking stereotypes.
“Designing pieces for this launch let me bottle that feeling into accessories that make every pour feel intentional, elevated, and absolutely you.”
Rémy V is available at retailers and bars across the US and from remymartin.com.
It has an RRP of US$34.99 per 750ml.
To mark Rémy Martin’s 300th anniversary, we travelled to Cognac to visit the newly renovated brand home.
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