Jameson joins forces with J Balvin
Pernod Ricard-owned Jameson has expanded its collaboration with musicians by partnering with Colombian artist J Balvin.
Irish whiskey Jameson fosters a sense of community by promoting shared moments and building on its long-standing commitment to bringing people together through music and cross-cultural initiatives worldwide, such as Distilled Sounds with Anderson .Paak.
The new creative collaboration is said to be rooted in music, connection and culture.
J Balvin has built global success through billions of streams, thanks to hits like La Canción, featuring Bad Bunny, and Mi Gente, featuring Willy William and Beyoncé.
His influence goes beyond music, as he aims to shape conversations around art and culture with a ‘creative language that transcends borders.’
To launch the collaboration, Balvin and fellow Colombian artist Ryan Castro raise a glass of Jameson in their new track, Pal Agua, now available on YouTube.
Florian Sallaberry, brand communications, content and partnerships director at Jameson, said: “J Balvin is an artist who moves effortlessly across cultures and disciplines, that’s something we deeply connect with at Jameson.
“He brings a strong sense of community to everything he does, which makes this partnership feel incredibly natural and exciting for us.”
The announcement signals the start of a global partnership, as Jameson expands its creative reach by connecting with audiences worldwide through shared passions and authentic moments across music, fashion, and football culture.
Jameson is part of the Irish Distillers arm of French firm Pernod Ricard, which also produces brands like Absolut Vodka and Chivas Regal.
Last week, Pernod Ricard confirmed that it is in discussions with Brown-Forman, the owner of Jack Daniel’s, to explore a potential merger of their businesses.
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