Hard Rock Cocktails strengthens UK presence
Ready-to-drink (RTD) brand Hard Rock Cocktails is enhancing its UK presence through a distribution deal with wholesaler AF Blakemore & Son.
The new listing supports Hard Rock Cocktails’ mission to make its RTD range more accessible.
Inspired by cocktails served in Hard Rock Cafes around the world, each 250ml canned drink is said to deliver bar-quality flavour, making it convenient for events, hospitality venues, or on the go.
Hard Rock Cocktails will initially launch three flavours with AF Blakemore: Passion Fruit Martini, Strawberry Daiquiri, and Classic Mojito, with Espresso Martini and Piña Colada following shortly after.
Stephanie Hooper, trading controller of wine, spirits and RTDs at AF Blakemore, said: “Hard Rock is an iconic brand with strong appeal, and its cocktail range offers something genuinely exciting for our customers.”
For more than a century, AF Blakemore has supported businesses by offering an extensive brand portfolio of more than 5,000 products.
AF Blakemore’s product range includes chilled, ambient, frozen, and catering supplies, making it ‘an ideal partner’ for expanding Hard Rock Cocktails’ reach to a broader UK audience.
George Markham, national sales manager for Hard Rock Cocktails, commented: “Partnering with AF Blakemore marks an exciting step forward for Hard Rock Cocktails in the UK. Their century of experience, strong customer relationships and outstanding distribution capabilities make them the perfect partner to help us grow our footprint within the UK convenience channel.
“We’re thrilled to see our bold flavours and iconic brand energy become accessible to AF Blakemore customers across the UK.”
In January, The Spirits Business explored the booming RTD market, highlighting how the category’s convenience and experimentation are expected to drive growth in 2026.
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