Costa Rica’s Nicoya Rum lands in US
Les Bienheureux-owned Costa Rican rum brand Nicoya has entered the US market following its debut at the 2026 Miami Rum Congress last month.
Made in the Nicoya Peninsula of Costa Rica in Central America, Nicoya claims to be the first rum produced entirely on a single estate in the country.
Nicoya rums are crafted from sugarcane grown on the same property in Costa Rica, where they are also distilled and aged. This process allows for complete control from cane to final blend.
The rums are blended from three traditional spirit bases: fresh cane juice, sugarcane honey, and molasses. Each component is distilled separately to preserve its unique character before blending.
Following its launch in Europe in 2024, Nicoya reportedly achieved triple-digit growth in its first year of international expansion.
After its debut at the 2026 Miami Rum Congress in early February, the brand is now officially available in the US market, introducing consumers to a new origin in the rum category.
The brand’s range comprises four unique expressions: Blanco, Añejo aged in Kentucky Bourbon barrels, Pineapple infused with pineapple extract, and Passion Fruit infused with maracuyá (passion fruit).
The Nicoya rum project was initiated by Alexandre Sirech, co-founder and CEO of Les Bienheureux, and former CEO of Havana Club International.
Sirech commented: “After leading one of the world’s most iconic rum houses, I wanted to identify the finest sugarcane terroir of the planet. Costa Rica stood apart. A free rum, born in a free country.
“Among fifteen candidate countries, Costa Rica offered exceptional agricultural quality, political stability, and the opportunity to build the country’s first fully integrated single-estate rum distillery.”
All Nicoya expressions are now available in the US at Total Wine in active states, online and in-store.
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