Witchmark secures Selfridges listing
English producer Witchmark has secured listings for three of its spirits at Selfridges department stores in the UK.
Witchmark’s London Dry Single Origin English Gin, Black Lime Single Origin English Gin, and Single Origin English Vodka are now available at Selfridges in London, Birmingham, and Manchester Trafford stores, as well as from its online store.
Jon Carson, co-founder and commercial director of Witchmark Distillery, said: “We are absolutely thrilled to be partnering with such an iconic retailer as Selfridges.
“Selfridges’ spirits department is renowned for showcasing exceptional, high-quality brands that bring something distinctive to its customers, so we are honoured to be among such an outstanding company.
“Our in-store Witchmark display and sampling activity at Selfridges in Oxford Street provide a fantastic opportunity to introduce Selfridges customers to our award-winning spirits, making this a very proud moment for us as we continue to expand across London.”
Shoppers can experience the distillery’s spirits on the lower-ground floor of Selfridges on Oxford Street, in The Wine Shop. The sampling will take place from Thursday to Sunday during February and March, with hours from 3pm to 7pm on Thursday through Saturday, and from 3pm to 6pm on Sundays.
The B Corp-certified distillery, located at the Fonthill Estate in Wiltshire, operates from a Grade II-listed barn dating to the 17th century. The distillery produces spirits exclusively from barley grown in the surrounding fields and sources its water from a chalk-filtered aquifer located directly beneath its site.
Witchmark launched its first spirits in 2024 and is expected to release its inaugural single malt whisky in 2027.
Since its launch, the brand has successfully gained listings with various hospitality groups and retailers across the UK. These include Fuller’s, Young’s, Red Carnation Hotels, Harbour Hotels, Berry Bros & Rudd, Amathus, Hedonism, and The Hideout cocktail bar in Bath.
Additionally, the distillery is the official spirits supplier to Bath Rugby.
Carson explained the brand’s heritage and vision in an episode of The Spirits Business Podcast.
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