What not to miss at Wine Paris 2026
This year’s Wine Paris exhibition will feature exciting new releases from many of the world’s leading spirits brands.
Flavour, quality, and innovation are undeniably important factors concerning the wine and spirits industry. However, Wine Paris aims to focus not only on the liquid, but on global geopolitical issues affecting the trade.
In 2026, Wine Paris plans to provide a programme of conferences and panel discussions dedicated to public policy, international trade and major societal issues affecting all alcoholic beverages.
The programme for this year, which will take place from 9 to 11 February, is packed with more than 180 interactive tasting workshops, high-level masterclasses, panel discussions, conferences and trade meetings, carefully curated by experts, sommeliers, bartenders and producers.
“Consumption patterns are evolving, and the industry is diversifying,” said Rodolphe Lameyse, CEO of Vinexposium. “Wine Paris, Be Spirits, and Be No reflect this momentum. In Paris, Vinexposium brings to life a dynamic ecosystem, closely connected to market realities. The Academy [programme] is part of this movement: it opens discussions on the industry’s key challenges and builds bridges between categories, guided by a spirit of complementary and openness.”
Wine Paris has prepared three flagship sessions to help the industry navigate the challenging economic environment and politically volatile markets. One panel discussion will examine the EU-Mercosur agreement and its implications for the European and South American markets. India will be the focal point of another session, where the opportunities for economic growth, powered by free trade agreements, will be looked at. And a debate on transatlantic trade relations will explore the impact of recent American tariffs on the spirits industry and global trade, with insights from American and British industry professionals.
New for 2026 will be the inaugural Be No arm of the show, a dedicated space to enable visitors to better understand the alcohol-free market. Several talks will look at the development of alcohol-free products and changing consumer behaviours. One debate will ask the pointed question: are alcohol-free beverages friends or foes of wines and spirits? The discussion will explore how non-alcoholic brands are having an impact on traditional wines and spirits, looking at how they could complement existing alcohol categories and their market impact.
In the returning Be Spirits hall, mixology will once again be a focal point. The Infinite Bar, which spans 40 metres and is operated by 20 bartenders, will partner several exhibiting brands with leading Parisian bars, such as Danico, Moonshiner, Monsieur Antoine, Red Poppy, Bisou, and L’Ours.
On the first day, Melita Kiely, editor-in-chief of The Spirits Business, will look at global trends shaping the spirits industry, sharing recent data and market insights. Further sessions will be centred on topics such as the role of cask maturation with Glen Moray Scotch whisky, and Japanese distillation traditions for shochu and awamori.
Below, you’ll find a selection of spirits exhibitors that will be bringing their best wares to Wine Paris 2026, spanning
a plethora of categories.
Pegasus Distillerie
Stand: P047, Be Spirits Hall 2.2
A host of organic French spirits will be on show at the Pegasus Distillerie stand during Wine Paris. Visitors will be able to learn about and sample Pegasus Vodka, Orion Gin, Minty Liqueur, and Eau d’Or.
The range is created in Meursault in Burgundy, and is built on next-generation iStill distillation, dynamic maceration, and drop-by-drop reduction. The result is a range of spirits with terroir-driven flavour, ideal for modern mixology and apéritif culture.
“Wine Paris marks a key milestone for Pegasus Distillerie as it’s our official European launch,” noted Maxime Girardin, founder and master distiller. “After building strong distribution in the US and receiving international recognition, this show allows us to present our new generation of French spirits to European buyers, bartenders and distributors, and to start meaningful conversations about long-term partnerships.”
This year, the distillery aims to build strong relationships with European distributors, focusing on premium on-trade establishments.
Secret Garden Distillery
Stand: P035, Be Spirits Hall 2.2
Gin enthusiasts should stop by Secret Garden Distillery’s stand to discover a trio of SKUs that are available in France.
Wild is a London Dry gin crafted from a blend of 11 native Scottish botanicals, which result in a herbaceous and aromatic gin. Lemon Verbena is a contemporary-style expression, distilled using hand-harvested lemon verbena leaf to create a citrussy profile. The third gin in the lineup is Summer Gin, part of the brand’s Seasonal range. It was inspired by the blossom in the distillery’s garden, and also incorporates tropical fruits, lemons and limes.
“Our top ambition for 2026 is to accelerate our export growth, taking The Secret Garden Distillery into double-digit international markets while continuing to strengthen our presence in those we’ve already entered,” said owner Isobel Armstrong. “Alongside expanding our footprint, we’re focused on building deeper, more strategic distributor partnerships that go beyond listings and deliver sustainable, long-term growth. That balance of new market development and stronger existing relationships is key to building a resilient business.”
Solex Europe
Stand: H098, Be Spirits Hall 2.2
“Our ambition is to expand further in Europe in 2026 and strengthen positions in the French market,” commented Alex Kurapov, head of global business at Solex Europe.
At the company’s stand in the Be Spirits hall, Solex Europe will be showcasing its products with particular emphasis on White Birch premium vodka. The product is already available in France, and Solex is keen to share the brand with delegates at this year’s fair.
White Birch is made from premium wheat spirit, and undergoes a nine-step filtration process. Organic birch syrup is added as the final step and is said to give the vodka a smooth, velvety finish. Alongside White Birch, guests can discover Siberian Express vodka, which sits at a super-premium price point.
Both products will be available to sample neat and in cocktails at the Infinity Bar in partnership with the Moonshiner cocktail bar from Paris.
Auténtico Nativo Rum
Stand: C103, Be Spirits Hall 2.2
New branding and a packaging update will be highlighted on the Auténtico Nativo Rum stand. The redesign was implemented to highlight how the range has evolved, yet retained the quality, identity and craftsmanship the brand is becoming known for.
Hailing from Panama, the company’s portfolio includes expressions such as 15-year-old and 20-year-old rums, Overproof 108 (54% ABV), and rum liqueur Elixir. For 2026, the company’s top ambition is to consolidate its presence in key European markets while strengthening its distribution network.
As Ricardo González, co-founder and international business development, said: “Wine Paris is an important platform for our brand because it gives us strong international visibility and the opportunity to be present in a key global meeting point for the spirits industry. It allows us to reconnect in person with our existing network of importers, strengthen relationships and hold strategic discussions to further develop the brand in different markets.”
Choya Umeshu
Stand: H076, Be Spirits Hall 2.2
Choya is the world’s leading producer of umeshu, a popular Japanese liqueur. At Wine Paris, Choya will present its main products that are available across Europe from The Choya Extra Series.
Furthermore, visitors to the stand will be able to discover The Choya French Oak 2016, described as an exceptionally rare authentic umeshu. The liquid is aged for three years before undergoing further maturation in French oak casks for two years. The result is a liqueur with rich, complex flavours of almonds, smoke and a “luxurious bouquet from the cask”.
Kensuke Suzuki, section manager, overseas department, noted: “As lower-alcohol consumption becomes a global trend, Choya is well-positioned with its range of moderate alcohol products that deliver depth and value through selected natural ingredients. We see this as a strong opportunity for the brand to grow internationally.”
Cognac Frapin
Stand: R143, Hall 7.3
The complete range of Cognac Frapin will be on display at Wine Paris, but the brand’s key focus this year will be on its new vintage – 1997, 27 Years Old.
The Cognac was made entirely on the grounds of the Frapin estate, Château Fontpinot, in the heart of the Grande Champagne region of Cognac in France, and sits at 40.8% ABV.
Thomas Soret, communications manager, Cognac Frapin, said: “Our top ambition for 2026 is to keep crafting outstanding Cognacs, always guided by three key pillars: quality, terroir and know-how.
“At the same time, we want to strengthen our communications and brand awareness despite the challenging context in the Cognac industry, to slightly rejuvenate our image and attract new consumers – especially wine and spirits drinkers. “That’s why we’re working on something entirely new, launching in June… but you will have to wait a bit and follow us to discover what’s coming.” You heard it here first.
Catoctin Creek
Stand: F007, Be Spirits Hall 2.2
If you’re curious about rye whiskey, this is the stand for you. Catoctin Creek will be exhibiting its Roundstone Rye range, including Roundstone Rye 80 Proof, 92 Proof Distiller’s Edition, Roundstone Rye Cask Proof, and Rabble Rouser Bottled-In-Bond Rye.
The whiskeys are distilled from locally sourced ingredients at the distillery in Purcellville, Virginia, in the US. Roundstone Rye 80 Proof, for example, is a pre-Prohibition-style rye whiskey. It spends around two years in new charred white
oak casks.
“Obviously, Paris is an economic centre for Europe, and this show gives us the chance to meet many European customers who desire truly authentic hand-made craft spirits like ours,” commented Scott Harris, founder of Catoctin Creek.
This year, Catoctin Creek hopes to secure five or six new customers internationally.
Tanduay Rum
Stand: M027, Be Spirits Hall 2.2
Filipino rum producer Tanduay will be showcasing its Asian portfolio, alongside its Especia Spiced Rum.
The highlight on the brand’s stand, however, will be Tanduay’s Reserve Rums. The range includes Tanduay’s 10 Years Old Reserve Rum, Tanduay Overproof Reserve Dark Rum, and a rum that was double-aged with a Sauternes cask finish.
Roy Sumang, international business development manager, said: “This will be our first time attending the show, and we want to see what the hype is all about. Plus, we really want to showcase our new products and get an opportunity to secure distribution in the French market. I think it’s about time for the French rum aficionados to try a truly authentic Filipino rum.”
Sales growth remains a key priority for the brand in 2026, which is also looking to continue introducing Tanduay to new audiences in Europe. “We want them to be curious of why Tanduay was hailed as the best-selling rum in the world,” Sumang added.
Halewood Artisanal Spirits
Stand: L098, Be Spirits Hall 2.2
If whisky is your interest, take an international look at Halewood, which will be showcasing liquid from across the UK and Ireland. There will be plenty of brands to discover on this front: Scotch whiskies Johnny Cree and John Crabbie, Bankhall British Whisky, Welsh whisky Aber Falls, and The Pogues Irish Whiskey.
And that’s not all; visitors will also be able to learn about Whitley Neill Gin and Dead Man’s Fingers Rum.
“In addition to supporting BBC Spirits, our partner in France, Wine Paris brings together in one place key distributors, buyers and opinion leaders from across Europe, making it highly efficient from both a commercial and relationship-building perspective,” noted Mariano Ferrante, managing director, Europe, LATAM and Caribbean, Halewood Artisanal Spirits.
“It is also an ideal platform to showcase our established brands alongside our innovation pipeline, reinforcing long-term partnerships while opening the door to new market opportunities.”
Maison Ferrand
Stand: M035, Be Spirits Hall 2.2
Discover Planteray Rum, Citadelle Gin, Canerock, Cognac Ferrand, and Dry Curaçao on the Maison Ferrand stand. The French firm will be aiming to share its ethos of craftsmanship, terroir and good-tasting spirits throughout the show.
Alexandre Gabriel, founder and master blender of Maison Ferrand, said: “In 2026, our ambition is to stay true to what has always guided us: creating spirits of character.”
There’s plenty to come from Maison Ferrand in 2026, including the restoration of its historic rum stills, and a book about the art and techniques of the master blender.
Gabriel added: “All of this takes place in a challenging economic environment, which makes our independence, clarity of thinking and commitment to quality more important than ever. If our spirits continue to be recognised internationally for their character and the pleasure they bring, and if the people who work with us continue to enjoy doing so, then we will have achieved our ambition.”
Marie Brizard Wine & Spirits
Stand: E095, Be Spirits Hall 2.2
If you’re looking for variety, Marie Brizard Wine & Spirits (MBWS) ticks the box. The company’s portfolio will be available to explore, and comprises Marie Brizard liqueurs and syrups, Tequila San Jose, William Peel Scotch Whisky, Sobieski Vodka, and Cognac Gautier.
MBWS will be introducing some new additions, too – including new flavours for Marie Brizard. New flavour innovations will also include Tequila San Jose Chili Pineapple, and Sobieski Flavoured Vodka 18° in three variants: Moscow Mule, Iced Tea, and Grapefruit. MBWS will also unveil the new 750ml designs for Gautier VS and VSOP Cognacs.
Jean-Myrtil Laurent, MBWS international general manager, said: “Our ambition for 2026 is to accelerate the international development of our brands, strengthen our presence in strategic markets, support our latest innovations and create sustainable growth opportunities throughout the year by leveraging strong partnerships, visibility and portfolio relevance in response to the growing importance of ESG considerations.”
Cream Heroes
Stand: M069, Be Spirits Hall 2.2
Produced in Spain using Tequila from Mexico, six flavours of Cream Heroes cream liqueurs will be showcased during Wine Paris. Bottled at 17% ABV, flavours include strawberry, mango, passion fruit, melon, watermelon, coconut, and coffee.
High on the agenda for Cream Heroes at Wine Paris is the opportunity to showcase the brand to new potential partners, “strengthening and maximising our relationships with French operators, a market with strong sensibility towards innovative and premium products”, noted co-founder Jordi Olivé.
“Our top ambition for 2026 is to keep accelerating the brand’s international expansion. This means entering new markets where Cream Heroes is not yet present, while simultaneously going deeper and investing more strongly in those markets that have already shown solid performance and highly engaged distribution partners.
“Our long-term goal is clear: to position Cream Heroes as one of the most loved and recognisable brands among young adult consumers worldwide, building not only distribution but real brand attachment and cultural relevance.”
Grupo Osborne
Stand: H083, Be Spirits Hall 2.2
The company’s complete portfolio will be displayed at Wine Paris, which include premium spirits such as Carlos I Spanish brandy and Nordés Gin. The latter brand also has an alcohol-free alternative in its portfolio, Nordés 0.0. Wines will also be available to explore, including Montecillo and Viña Monty.
Camina Jiménez Figueroa, international trade marketing manager, Grupo Osborne, said: “Our top ambition for the year ahead is to continue expanding our global presence and to establish ourselves as a leading international reference in Spanish fine foods and drinks across the globe.”
Grupo Osborne’s history can be traced back to the late 18th century, when an English merchant, called Thomas Osborne Mann, went to the Cádiz region in Spain and started selling wine there.
González Byass
Stand: F087, Hall 6
On the spirits front, González Byass will be sharing its Nomad Whisky brand and Lepanto brandy with visitors at Wine Paris
this year.
A spokesperson for the company said: “In 2026, our top ambition is to continue strengthening our position as a leading family-owned wine and spirits group by balancing premiumisation, sustainability and innovation across our global portfolio.”
González Byass has been committed to modernising its “heritage brands so they remain relevant and desirable for future generations to come. For example, we have recently announced a refreshed look for our Lepanto and in keeping González Byass’ sustainability goals, the updated outer packaging of Lepanto is 11% lighter in weight, reducing its environmental impact.
We’ve also this year announced a new look for Nomad Whisky’s label, which better illustrates its travelling spirit and premium position as we continue to grow in Asia.”
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