Tarsier Gin relaunches in Southeast Asia
Spirits brand Tarsier is relaunching in Southeast Asia this weekend (20-21 February) at the Manila Gin Festival in the Philippines, before heading to Singapore.
In addition to its presence at the Manila Gin Festival, Tarsier will be hosting a week of activities in the city. The programme will include sessions and tastings at The Peninsula Manila, Bar Flora, and Lanson Place.
The events are aimed at engaging bartenders, on-trade operators, media, and consumers as part of a broader relaunch strategy inspired by the region.
Tarsier’s relaunch is executed in collaboration with its Philippine distributor, Grand Cru Philippines.
Sandy Morales, marketing director at Grand Cru Philippines, said: “Tarsier Gin stands out for its commitment to authentic Southeast Asian flavours, a meaningful conservation mission, and high-quality craftsmanship.
“Manila Gin Festival is a strategic opportunity to reconnect the brand’s story directly with a key audience in the Philippines – and to reintroduce Tarsier through education, tastings and on-trade engagement.”
Morales added that the festival and its related activities will focus on three key priorities: generating local media and industry excitement about the relaunch, building partnerships with bar groups, hotels, and on-trade outlets through training and tastings, and gauging consumer reactions to products like Yuzu Marmalade Vodka and new cocktail concepts.
Sherwin Acebuche, co-founder of Tarsier Gin, said: “I’m excited to be joining Grand Cru at Manila Gin Festival to support the relaunch of Tarsier in the Philippines. They’ve carried the brand since 2020, and this feels like a natural next chapter.
“The festival, and the bartender and consumer masterclasses the week after, give us a powerful platform to showcase Tarsier’s versatility, from refreshing serves to more creative cocktail applications. On a personal level, I’m returning to my roots as a Filipino and looking forward to sharing stories of Filipino influence on spirits and cocktail culture.”
Plans in Singapore
After the Manila Gin Festival, Tarsier will continue its trade activities in Southeast Asia with a series of bar takeovers, customer visits, and bartender masterclasses in Singapore in collaboration with Octopus Distribution Network.
The sessions will emphasise guided tastings, serve development, and brand storytelling, all centred around Tarsier’s travel-inspired themes and its conservation mission.
Leo Chue, assistant category manager at Octopus Distribution Network, said: “We’re excited to represent Tarsier Gin in Singapore. It’s a standout modern gin with flavour offerings that match what today’s consumers are looking for as they explore more contemporary and adventurous spirits.
“With focused market activation, we see strong potential to build both on-trade visibility and retail presence.”
Tarsier’s range, which is already available in 25 global markets, includes Southeast Asian Dry Gin, Calamansi Citrus Gin, Lychee & Raspberry Pink Gin, Chilli & Lemongrass Gin, and Yuzu Marmalade Vodka.
Last month, the brand announced the launch of a chilli and lemongrass-flavoured gin in Canada, available exclusively from LCBO.
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