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Casa Redondo names new distributors for Sheridan’s

Family-owned Portuguese firm Casa Redondo has appointed new distributors for Sheridan’s coffee and cream liqueur in Poland and Romania.

Sheridan’s liqueur has a strong presence in both Poland and Romania

Stock Spirits Group has been named the exclusive distributor of Sheridan’s in Poland, while in Romania, the brand has partnered with BDG Import.

The new agreements follow Casa Redondo’s acquisition of the dual-chamber liqueur brand from Diageo earlier this month.

Sheridan’s combines a coffee liqueur infused with whiskey with a smooth white chocolate cream, which pour simultaneously.

The brand is present in more than 50 markets worldwide and has a strong presence across Europe and global travel retail.

Poland is described as particularly important to Sheridan’s international performance and future growth where it sells more than 1.5 million bottles annually.

Sheridan’s also reportedly ranks first in the cream liqueur segment in Romania. The partnership with BDG Imports marks a step toward strengthening the brand’s presence in the market.

Daniel Redondo, CEO of Casa Redondo, commented on the partnerships: “Poland is a cornerstone market for Sheridan’s worldwide. Partnering with Stock Spirits Group provides the scale, expertise and long-term vision needed to further strengthen the brand’s leadership in this key market.

“Romania is a strategic market for Sheridan’s. Partnering with BDG Import guarantees the right local stewardship, ensuring the brand continues to grow with consistency, focus and long-term ambition.”

Stock Spirits, established in 1884, is a major player in the European drinks sector, supported by strong local market insights and extensive distribution capabilities.

In July last year, the company opened a logistics centre in Lublin, Poland, to improve long-term operational efficiency.

BDG Import is a distributor with more than 30 years of experience in importing, marketing, and distributing alcoholic and non-alcoholic beverages in Romania.

The new partnerships are expected to advance Casa Redondo’s goal of building a global portfolio of premium spirits, which includes Licor Beirão, Amarguinha, FoxTale Gin, Per Se, and Safari.

Casa Redondo is committed to achieving consistent international growth and fostering long-term relationships with leading distributors in key markets.

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