Worthy Park rum partners with Brand Venture
Jamaican rum maker Worthy Park Estate has appointed Brand Venture as its operations and logistics partner across Europe, the Middle East, and Africa (EMEA), and Asia Pacific (APAC).
The collaboration is said to mark an important step in enhancing Worthy Park Estate’s presence in the regions through a scalable operational model.
The new model will be implemented on 1 February 2026, with centralised fulfilment and coordinated regional distribution to support partners across EMEA and APAC.
Jan Bernd Koster, partner at Brand Venture, said: “Worthy Park Estate is a world-class producer with an outstanding reputation for quality and authenticity. We’re excited to support their growth across EMEA and Asia Pacific by providing the operational infrastructure needed to scale efficiently, reliably, and sustainably.”
Under the new agreement, Brand Venture will oversee all regional logistics and back-office operations, improve stock availability, streamline order processing, and deliver a more consistent service experience for partners across markets.
As part of the partnership, Worthy Park Estate will also gain access to Brand Venture’s established customer network across EMEA and APAC.
Operating from a centralised EU warehouse in Amsterdam, the partnership will also enable smaller, more frequent orders and greater predictability.
Brand Venture provides back-office operations and manages all behind-the-scenes processes, which enables producers to focus on growth, market development, and brand building.
Alexander ‘Zan’ Kong, commercial manager at Worthy Park Estate, commented: “This partnership is about putting the right infrastructure behind the work we’ve already been doing in the market. As an independent, single-estate Jamaican distillery, our focus has always been on quality, consistency, and long-term relationships.
“Partnering with Brand Venture gives us the operational backbone to support our distributors properly, improve stock reliability, and scale responsibly across EMEA and Asia Pacific, without compromising who we are or how we go to market.”
Worthy Park Estate is considered one of the longest-operating estates in Jamaica and is 100% Jamaican-owned and operated. The distillery offers a selection of high-ester pot-still rums, cocktail-focused expressions, and premium aged releases.
At The Rum & Cachaça Masters 2025, Worthy Park Estate took home Master medals for its Overproof and Single Estate Reserve expressions.
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