Top 10 award-winning low-and-no drinks for moderation
Whatever a person’s decision regarding alcohol consumption (provided it’s done safely), we’re strong believers that drinks should be delicious – including low-and-no serves.
Between 2022 and 2024, approximately 61 million people were recruited into the no-alcohol category, IWSR data suggests.
When it comes to low-alcohol, that number hit 38m people, when looking at IWSR’s top 10 markets (Australia, Brazil, Canada, France, Germany, Japan, South Africa, Spain, the UK and the US).
It’s clear that while we are in the throes of Dry January, moderation is an undeniable behavioural development that doesn’t just occur at one time of the year. It’s a lifestyle shift being adopted by many, some to full abstinence, others to less alcohol intake.
Whatever a person’s decision regarding alcohol consumption (provided it’s done safely), we’re strong believers that drinks should be delicious.
Below, you’ll find 10 award-winning suggestions for low-and-no drinking options to help you make more mindful drinking decisions.
Cygnet Infinity
Welsh gin brand Cygnet moved into the alcohol-free space at the tail-end of 2025 with the launch of Cygnet Infinity. The non-alcoholic ‘spirit’ includes ingredients such as Manuka honey (a nod to the brand’s flagship gin recipe and founder Katherine Jenkins’ fervour for the ingredient), lion’s mane, Siberian ginseng and schisandra berry. It was designed as an alcohol-free alternative, rather than a product to mimic a traditional gin.
During The Low & No Masters 2026 blind tasting competition, expert judges described Cygnet Infinity as having “a lovely structure and texture on the palate, with a delicate and fruit-led nose – well made”.
With fewer than 20 calories per 60ml serve, Cygnet Infinity is recommended to be enjoyed with a splash of soda water and garnished with a grapefruit wedge and sprig of rosemary.
Sir James 101 – Passionfruit Martini
“Good passionfruit flavour, fruity and not overly sweet,” praised the judges when assessing this alcohol-free option of the classic Passionfruit Martini cocktail. “Smells tropical and it’s rather delicious on the palate,” they added.
Sir James 101 was established in 2019 to create quality alcohol-free cocktail options. Available in single-serve formats, the drinks – including the award-winning Passionfruit Martini – have been designed to also work with the addition of alcohol, should the drinker want to add a splash of booze.
Sentia Gaba Gold
Produced by The Social Drinks Company, Sentia was created to tap into the growing functional drinks category. It uses naturally occurring Gaba (gamma-aminobutyric acid) to help drinkers relax, unwind and socialise.
Ingredients used in the drink include schisandra, said to aid calmness and lift moods, alongside ashwagandha, hops, damiana, Siberian ginseng, gotu kola, lemon balm, schisandra berry gingko, camomile and eleuthro root.
The brand suggests serving Sentia Gaba Gold with tonic water, ice and a slice of lime.
Hayman’s London 0.0%
Never one to shy away from innovation, Hayman’s moved into the alcohol-free space in November last year with the launch of Hayman’s London 0.0%.
The Gold medallist was described as being “delightfully floral with underlying citrus, which stands up against tonic”. The liquid also has flavours of juniper, coriander and citrus, reminiscent of the brand’s signature gin but without the alcohol for those looking for an alternative, non-alcoholic option.
Commenting at the time of the product’s launch, James Hayman, co-owner and generation family member of Hayman’s, said: “While we stay true to our heritage, we also evolve to offer drinkers more choice – and with the launch of London 0%, we can now offer the gin drinker a full range from Old Tom to London Dry to London Light, our mid-strength, and now London 0%.”
Savoia Orancio
Created by the founder of Italicus, Giuseppe Gallo, Savoia Orancio has become a leader in the low-and-no category. The award-winning apéritif combines spices from the East with citrus. The product was inspired by ancient winemaking practices that date back more than 8,000 years: creating orange wines in terracotta amphorae pots, which originated in Georgia.
Orancio is made from a base of 100% biodynamic orange wine, and includes ingredients like saffron, red tea, ginger, nutmeg, black pepper, pink pepper, pomegranate, cardamom, orange peel and lime peel.
Savoia Orancio sits at 17.2% ABV, but the alcohol volume falls once mixed into an apéritif-style drink. The judges enjoyed the liquid’s “slightly sweet, perfumed nose with orange and elderflower, and a bitter note in the background”.
Tanqueray 0.0%
Created by drinks giant Diageo, Tanqueray 0.0% seriously impressed the expert judges – so much so, it was crowned ‘best in class’ for 2026 with The Low & No Taste Master accolade.
“Bright lime and hints of critic acid on the nose with underlying herbaceous notes. It opens up on the palate with nice notes of juniper and herbs, and length on the finish. It stands up very well to mixing, with the juniper still shining through,” the judges commented.
Tanqueray 0.0% uses the same blend of botanicals that go into making the original Tanqueray London Dry Gin, including juniper, coriander, angelica and liquorice. A seriously strong option for those looking for the flavour of gin without the alcohol.
Lyre’s White Cane
Non-alcoholic ‘spirits’ producer Lyre’s describes its White Cane bottling as a ‘premium non-alcoholic white rum-style beverage’ on its website, perfect for those looking to swap out the booze.
When tasted anonymously by the judges, Lyre’s White Cane was described as having “tropical notes of guava and fermenting mango with hints of cooked banana”.
Designed to be mixed, Lyre’s White Cane works well in light, citrus-forward drinks, and can also be added to lime, mint and soda water for a Mojito-style serve.
Cutty Sark & Ginger Ale
Blended Scotch whisky Cutty Sark created its inaugural ready-to-drink (RTD) product last year: award-winning Cutty Sark & Ginger Ale Highball. Presented in a 250ml can, the RTD clocks in at 5% ABV.
The whisky-based drink was found to have well-integrated, light malty notes from the whisky. “Great carbonation. This is a very approachable Scotch and ginger ale serve,” the judges commented.
Not only does this tap into the burgeoning low-and-no trend, but it also offers convenience in its handy can format.
Sober Spirits Rum 0.0%
This was a popular entry among the non-alcoholic dark ‘spirits’ contingent – a notoriously tricky category to do well in. Sober Spirits Rum 0.0%, however, showed it has successfully created an alcohol-free dark ‘spirit’ alternative.
One judge praised how the product has a “delightful balance of sweetness and astringency – definitely reminds me of the real deal”. High praise indeed for Sober Spirits Rum 0.0%.
The product stems from a base of authentic French rum and has been designed to be a like-for-like substitute in traditional rum cocktails.
Rebels 0.0% Rosso
Crafted by Freespirited Drinks, this apéritif-style tipple stood out in what is becoming an increasingly competitive subcategory within low-and-no.
“Rich, deep red colour. Subtle nose with lots of herbs and spices. Some good depth and complexity on the palate with pleasant bitter notes, slight cranberry and orange flavours, and not overly sweet,” the judges said as they enjoyed sampling the entry.
The brand’s website says bitter apéritif Rebels 0.0% Rosso is designed to be sipped neat. We think adding a splash of soda water to create a light, bubbly Spritz-style serve would also make for a refreshing, sophisticated non-alcoholic tipple.
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