Sir Edmond Gin launches premium gift sets
Dutch gin brand Sir Edmond has introduced two gift boxes containing bar tools and premium tonics designed to craft the perfect Gin & Tonic from home.
The bourbon vanilla-infused gin brand has released two gift sets: Premium, which includes a bottle of Sir Edmond Gin and two branded copa glasses, and Luxury, which provides additional serving elements such as premium tonics and bar tools.
Additionally, the Luxury set is available in two variations: one emphasises essential serving components, while the more comprehensive option includes additional storytelling elements.
The brand noted that ‘giving is the new luxury’ and the boxes are designed to emphasise its approachability through natural tones, clean typography, and a cohesive brand identity.
Lotte Dekker, commercial manager at Sir Edmond Gin, said: “At Sir Edmond Gin, we view gifting as an extension of hospitality. Our gift boxes are designed to support shared moments – whether that means opening a bottle together, preparing a drink, or simply celebrating an occasion with care.”
Sir Edmond Gin was launched in 2016 as the ‘world’s first’ bourbon vanilla-infused gin, using vanilla from the island of La Réunion.
The brand is available in more than 25 global markets.
To support its global expansion, the gin is seeking investors and has recently welcomed Jekaterina Stuģe, former CEO of Amber Beverage Group, as its global brand agent.
Last month, Sir Edmond renewed its financial support for the African Wildlife Foundation (AWF) as part of a long-term commitment to the charity.
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