Grey Goose unveils Berry Rouge
Bacardi-owned Grey Goose Vodka has expanded its range with a new flavoured expression called Berry Rouge.
Berry Rouge combines natural flavours of strawberries, blueberries, raspberries, and blackberries from the Mediterranean with the brand’s signature vodka made from Picardy wheat and water from Gensac-la-Pallue in France.
The vodka is bottled at 40% ABV and has no added sugar, preservatives or colouring. It is said to deliver a tangy and vivid taste, bursting with ripe berry flavours.
Gianluigi Torta, the brand’s master distiller, explained: “At Grey Goose, we believe exceptional vodka begins with exceptional ingredients. For Berry Rouge, it was essential that we source the highest-quality, sun-ripened berries to ensure a flavour profile that tastes fresh and true to the fruit itself.
“The vibrant berry notes are carefully balanced with the signature smoothness of Grey Goose Vodka to produce a symphony of bright and sweet flavours.”
Berry Rouge is crafted to be a versatile spirit that can be enjoyed in a variety of cocktails, from a simple club soda mix to its signature serve, the Grey Goose Rouge Royale.
The Spritz-style cocktail combines Berry Rouge with lemonade, brut rosé, and soda water, garnished with fresh raspberries, blueberries, a lemon wheel, and a spring of mint.
According to Nielsen consumer survey data, flavoured vodka continues to rank second among spirits as a cocktail base.
Aleco Azqueta, vice president of global marketing of Grey Goose, said: “Consumers continue to seek cocktails made with spirits that are both premium and flavourful. With Berry Rouge, we wanted to rethink what a flavoured vodka can be, creating a multidimensional blend of four berries that delivers a vibrant flavour.
“It’s a delicious way for consumers to pick pleasure without compromise, whether enjoyed on its own or mixed into a great cocktail.”
Berry Rouge is now available nationwide in the US, with an SRP of US$25.99 for a 750ml bottle.
Last year, Grey Goose teamed up with Oscar-winning actor Zoe Saldaña to launch its Grey Goose Hôtel campaign.
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