Botanical mixer Toby & Co launches
Toby & Co is a British mixer brand made with garden botanicals from the English countryside and functional ingredients.
Drinks specialist Tobias Gorn is behind the brand, which draws inspiration from modern British craftsmanship and the ‘spirit of travel’.
The first expression in the brand’s collection, the Green One, is made with English country garden botanicals, Alpine and Mediterranean herbs, and green tea extract with L-Theanine, nootropic mushrooms, Celtic sea salt, magnesium and potassium.
The Green One’s profile is said to be reminiscent of fine teas and Champagnes and has a herbal finish.
It is recommended paired with premium spirits to create cocktails and on its own as a non-alcoholic cocktail or functional lifestyle drink.
Gorn said: “We wanted to create something that reminds us of our favourite adventures, from the British countryside to the Alps and the Mediterranean.
“A drink that brings joy, relaxation, and a sense of everyday luxury, something that can take your mind away from the challenges of life and turn refreshment into a ritual.”
Toby & Co drinks are vegan and gluten-free, and contain no added sugar, artificial colours, preservatives, or sweeteners.
Gorn also emphasises wellness and sustainability in the brand’s principles, with botanicals selected for both taste and wellbeing purposes. Lion’s mane and reishi mushrooms support brain health and relaxation, while ashwagandha and ginseng reduce stress and boost energy and vitality.
Botanicals are extracted from an organic farm using an ‘innovative’ green chemistry to preserve their natural integrity and potency, while ingredients are ethically sourced and fully traceable.
Toby & Co will also support the restoration of the British countryside through tree planting and biodiversity projects, as well as charitable initiatives as part of its ongoing carbon-offset and community-impact commitments.
Gorn added: “We believe luxury should be responsible. Every can of Toby & Co contributes to something greater, from supporting ethical producers to restoring nature in our own backyard.”
The debut expression is available from select stores in the UK and online via membership at the brand’s website for £4.99 (US$6.70) per can.
Members of Toby & Co will get preferential pricing, early access to new releases and a behind-the-scenes look at the brand’s ingredients, origins and wellness benefits.
The Green One picked up a Gold medal at The Low & No Masters 2026.
Last year, SB looked at how functional ingredients are influencing the tonic and mixer category.
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